Webmasters and search engine optimizers spend a great deal of their time and energy to get backlinks for their website so that they can rank their website high in the search engine result page. The three pillars of search engine optimization techniques that can help webmasters rank their website high in the search engine result page are:
On-page optimization techniques are those techniques that remain under the direct control of publishers or website owners. The on-page optimization process starts right at the time of designing and creating a website. This process includes keyword research and selection, putting appropriate keywords in the specified space of the content and modifying the source code of the web-page.
Off-page optimization techniques are those that don’t remain under the direct control of the publishers and website designers. This technique involves social bookmarking of the content to various social bookmarking websites like Digg, Stumbleupon, reddit, delicious and diigo. Aides these it involves forum posting with signature link, doing yahoo answering and blog commenting.
Social media marketing
This is the last pillar of search engine optimization process and has emerged as one of the most important tools in determining the ranking of a website in search engine result page. Due to the continuous abuse of on-page optimization Google has stopped relying much on signals and metrics that are coming from the publishers and has inclined more towards metrics and signals that are coming directly from social media platforms like Facebook, Twitter and Google+.