Process of Search engine optimization has always been a time consuming affair, but it’s crucial to follow the guidelines, and build back-links to your site in order to improve the off-page SEO and achieve high SERP rankings in an ethical manner.
If you succeed in doing so, the results are always really rewarding and exciting, while failure is almost certain, if you try to cut corners, or do things the way you like. Here are some proven ways to build back-links to your site.
Press Release Marketing- This is one technique, which has been mostly ignored by majority of the webmasters; or rather we would say only the smarter ones actually take this up.
If you have a professionally written press release about your upcoming or newly launched product or services, which doesn’t sound too professional, then it would bring tremendous meaningful and credible traffic.
There are a certain class of visitors, who always like to get the news from good press release articles. However, if the press releases are poorly written, they won’t be accepted by the popular directories, and even if they somehow get included, they’d never produce the desired results.
Free Advertising Sites - There are free advertising sites like Craiglist, where you can put the classified ads of your new products or services or any other business. This way you can draw the traffic of interested prospects.
It’s possible to keep posting new ads on weekly basis to keep the in-links flowing in, but you must not overdo it, otherwise your accounts may get banned.
Social Networking - Social networking platforms like Facebook, Orkut, and Twitter are fabulous opportunities, which you can leverage to draw quality traffic to your site. You can put the URL you want to promote on your profile info or you can create fan page of the product you are trying to promote. You can always find like-minded people who can join your community or become follower or fan of what you are trying promote.
In this manner, you don’t SPAM around, neither do you promote your offerings to the wrong set of internet users – your potential customers can be targeted quite precisely, which is why the conversion rates are very high in this case.
Don’t Try Too Many Things at a Time
You of course cannot implement all these techniques in one shot, because not only it is time consuming but it is also not advisable to over promote as it may backfire. Hence, it is advisable to choose any 2-3 Off Page SEO techniques at a time and implement them and wait for the results.
Don’t Go for Overkill While Building Links
Building more than 50 links in a day for particular page can get your site flagged or blacklisted by search engines. Ideally you should be building around 10-15 links weekly for one particular URL. The results will amaze you but it takes time to be able to the magic – so don’t just hurry it up, and lose everything!